About Southwest Affinity, your southwestern jewelry connection.

Twelve years ago Southwest Affinity and then owner, Beverley Burklow Jones, traded and worked directly with Native American Indian craftspeople from numerous Nations to try and bring you unique and affordable, authentic American Indian jewelry and artifacts. We love what we do and the products that our artisans create by hand especially for our customers. We enjoying providing you with great handcrafted jewelry and artifacts and make every effort to meet your needs and special requests making Southwest Affinity a company you are pleased to do business with. We are very proud of the Native American people that we work with and their artwork that we are fortunate to be able to make available to you via the Internet.

It is our goal to bring you quality, authentic, Indian made jewelry and artifacts, at reasonable prices, that you can order securely and easily online. Unfortunately, there is a lot of imported jewelry being sold as Native American Indian made. It is our goal to educate people about buying genuine Native American and making their products available to you. Southwest Affinity is company that you can trust will only sell GENUINE American Indian made products at affordable prices. We are glad to be able to offer you items that you might never have an opportunity to see anywhere else.

We hate the impersonal feeling of big business and, therefore, have tried to combine the convenience of Internet purchasing with the feeling of the small town merchant. Trying to take you back in time to a place where you knew the shopkeeper and most importantly, knew that you could trust him and that the merchandise he carried was of good quality.

Our guarantee is simple. If you aren't happy then we will do everything in our power to make you happy. That is what we are all about. Providing you genuine handcrafted Native American jewelry and artifacts that is of excellent quality and beauty with good customer service and making friends along the way. We want you to purchase from us time and time again and refer all your friends. We hope you come to trust us like your small town merchant.

Our craftsmen/silversmiths have been doing this work for many years. We took on the challenge of trying to make their beautiful jewelry and artifact replicas available to people world wide via the Internet and it has proved to be very successful. We owe our success to the beautiful jewelry and artifacts that our artisans handcraft for your enjoyment.

Most of our jewelry is made on the Navajo Reservation in New Mexico by Navajo silversmiths and a few Zuni Indians that live there. We also get jewelry from Navajo silversmiths that live in Arizona, and Hopi silversmiths that live on the Hopi Reservation in Arizona. We are the exclusive online gallery for Eugene Gruber a Navajo artist. We continually look for new artists and Native American products to offer our customers.

We are very proud to be able to offer you the beautiful work of these artists and can proudly say we ship our jewelry and artifacts all over the world!

Meet owner, Dana D'Orazi:

Southwest Affinity was started in 1998 by my future Mother-in-law, Beverley Burklow Jones, who had to retire due to a disability. I took over the business in November of 2011. I think of myself as a modern day Indian Trader. I enjoy helping people get fantastic Indian made jewelry and artifacts that they wouldn't normally be able to find. I love it when people contact me to tell me how much they LOVE their new jewelry!

In addition, to working closely with our Native American artists, I am customer service representative, manager, shipping clerk, and general jack of all trades. I have three children and two future step children. I have a lovely home on 12 acres and enjoy horses, chickens and other farm animals. I play piano, sing and am also working on my degree in Business Administration. My past experience is in social work and I am still very active in our Local NAMI (National Alliance on Mental Illness) Affiliate and serve as a volunteer on their board of Directors. I help to write grants, act as secretary and treasurer. I enjoy life, love riding motorcycles and spending time with my family. My oldest daughter is a very talented artist at the age of eight and has won several state awards in the Kentucky schools. I enjoy getting together with friends, singing, playing cards and just visiting.

I am still learning the Native American jewelry and artifact business, but Beverley Jones is still active in assisting me when I need assistance or information. I look forward to being of service to you.

I hope you will give us a try!

Sincerely,

Dana D'Orazi, Owner

SouthwestAffinity.com has southwestern jewelry for all ages.